‘Confusing’ milkshake consent video pulled from campaign that cost Australian government $3.8m

A digital media agency created the sexual education campaign, which included a heavily criticised video showing a woman smearing a milkshake over a man’s face

The federal government spent nearly half the $7.8m it allocated to its “Respect Matters” campaign on a website that included a “bizarre” video that taught sex consent through milkshakes, which has now been removed in response to widespread criticism.

According to the government’s public contract database, the Department of Education paid a digital media agency nearly $3.8m to create the campaign that included the video.

Related: The trouble with boys: what lies behind the flood of teenage sexual assault stories?

This is the government’s new video to educate teenagers on consent… and honestly, I think I actually know less about the issue after watching this. What’s going on?

Originally reported by @samanthamaiden

Full video here –https://t.co/hzxSFGWvKq pic.twitter.com/MflbzhDPZP

Related: Sexual consent education is too important to become a schoolyard joke | Renee Carr

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